4 of the Datenschutzgrundverordnung (DSGVO) in German. The DSGVO is an EU-regulation which is similar to the “General Data Protection Regulation” (GDPR).
The term goes a long way and covers practically every handling of data.
13 DSGVO, we inform you of the legal basis of our data processing. 1 lit. a and Art. (1)(d) DSGVO serves as the legal basis.
If we commission third parties with the processing of data on the basis of a so-called Subject to legal or contractual permissions, we process or leave the data in a third country only if the special requirements of Art. 44 ff. Process DSGVO. This means, for example, processing is carried out on the basis of special guarantees, such as the officially recognised determination of a data protection level corresponding to the EU (e.g. #### Rights of persons concerned
In accordance with In accordance with #### Right of revocation
You have the right to revoke consents granted pursuant to 7 para. 21 DSGVO at any time. #### Cookies and right of objection in direct advertising
In such a cookie, for example, the content of a shopping basket in an online shop or a login status can be stored. For example, the login status can be saved when users visit it after several days. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. 1 AO, 257 para. 1 and 4, para. 2 and 3, para. 4 HGB (commercial letters).
The processing takes place for the purpose of providing contractual services in the context of operating an online shop, billing, delivery and customer services. Processing is carried out on the basis of Art. During the registration process, the required information will be communicated to the users. 1 lit. c DSGVO. When registering, re-registering and using our online services, we store the IP address and the time of the respective user action. The data is stored on the basis of our legitimate interests as well as the user’s protection against misuse and other unauthorized use. #### Agency services
The purpose of the processing is to provide contractual services, billing and our customer service. The legal basis for processing results from Art. 1 lit. b DSGVO (contractual services), Art. Disclosure to external parties only takes place if it is necessary within the framework of an order. 1 HGB, 10 years, in accordance with 1 AO). #### External payment service providers
1 lit. b. 1 lit. b. However, the data entered will only be processed and stored by the payment service providers. For this we refer to the terms and conditions and data protection information of the payment service providers.
We refer to these also for the purpose of further information and assertion of rights of revocation, information and other interested parties.
We process data within the framework of administrative tasks as well as the organisation of our company, financial accounting and compliance with legal obligations, e.g. archiving. We process the same data that we process in the course of providing our contractual services. The processing bases are Art. 1 lit. c. #### Business analyses and market research
The analyses are carried out for the purpose of economic evaluations, marketing and market research. The analyses serve us to increase the user-friendliness, the optimization of our offer and the economic efficiency. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with aggregated values.
We process the applicant data only for the purpose and in the context of the application procedure in accordance with the legal requirements. 1 lit. b. The application procedure requires that applicants provide us with their data. Insofar as special categories of personal data within the meaning of Art. 9 para. 9 para. 2 letter b DSGVO (e.g. health data, e.g. severely disabled status or ethnic origin). If special categories of personal data within the meaning of Art. 9 para. 9 para. #### Registration function
Within the scope of registration, the required mandatory data are communicated to the users and processed on the basis of Art. 1 letter b DSGVO for the purpose of providing the user account. As part of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The data is stored on the basis of our legitimate interests as well as the user’s protection against misuse and other unauthorized use. Furthermore, we reserve the right, on the basis of our legitimate interests pursuant to #### Comment subscriptions
1 lit. a DSGVO. #### Contacting
When contacting us (e.g. via contact form, e-mail, telephone or social media), the user’s details are processed for processing the contact enquiry and its processing in accordance with 1 lit. b) DSGVO. #### Newsletter
Double opt-in and logging: Subscription to our newsletter takes place in a so-called double opt-in procedure. This means 1 lit. a, Art. 2 no. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to 1 lt. f. 3 UWG.
The registration procedure is recorded on the basis of our legitimate interests pursuant to #### Newsletter - Mailchimp
The dispatch service provider is used on the basis of our legitimate interests according to 1 letter f DSGVO and an order processing contract according to 28 Para. 3 S. 1 DSGVO.
The newsletters contain a so-called This information is used to technically improve the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined using the IP address) or access times. However, it is neither our endeavour, nor, if used, that of the shipping service provider, to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users.
1 lit. f DSGVO in conjunction with. 28 DSGVO (conclusion of order processing contract).
We, or our hosting provider, collect the following data on the basis of our legitimate interests within the meaning of Art. #### Range measurement with Matomo
Within the scope of Matomo’s range analysis, based on our legitimate interests (i.e. The cookies are stored for one week. In this case, a so-called opt-out cookie is stored in your browser, which means that Matomo no longer collects any session data.
In our software PV*SOL we use the tool Matomo to collect anonymous usage data. #### Integration of third-party services and content
Within our online offer, we make no representations or warranties of any kind based on our legitimate interests (i.e. #### Vimeo
We integrate the fonts (“Google Fonts”) of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. #### Google ReCaptcha
We integrate the function for the recognition of bots, e.g. for entries in online forms (“ReCaptcha”) of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. #### Google Maps
We integrate the maps of the service “OpenStreetMap” (https://www.openstreetmap.de), which are offered on the basis of the Open Data Commons Open Database License (ODbL) by the OpenStreetMap Foundation (OSMF). #### LinkedIn
If the users are members of the LinkedIn platform, LinkedIn can assign the call of the above contents and functions to the profiles of the users there.